Google Analytics 4

Course highlights

• What's new in GA4?
• How does GA4 differ from Universal Analytics?
• How GA4 reports on users, sessions and engagement
• A guided tour around the GA4 interface and key changes and enhancements
• How GA4 is built for a privacy-focussed cookie-less future

Setting Up A New GA4 property (if you haven't already)

• Migrating from Universal Analytics using the GA4 setup assistant
• Setting up a brand new GA4 Property from scratch
• Adding Data-streams for your website or app(s)
• Adding your tag using the Global Site Tag or Google Tag Manager
• Checking your GA4 Property is receiving data; real-time reports; the GA4 debug view

Basic GA4 Configuration

• Checking your enhanced measurement settings
• Configuring filters, multiple domains, referral exclusions and session settings
• Data settings including Google Signals, Ad Personalisation settings and Data Retention
• Linking to other Google products including Google Ads and Google Search Console

Advanced GA4 Configuration

• Understanding how GA4 Events work
• Creating and configuring your own Events
• Creating GA Conversions (formerly Goals in Universal Analytics)
• Debugging your Events and Conversions
• Creating and configuring your own GA4 Audiences for reporting and retargeting

GA4 Reports

• Understanding your users, marketing channels and content performance via Acquisition, Engagement and Monetisation reports
• Digging into demographics and technology via User reports
• Improving multi-channel insights with GA4's Advertising reports and attribution options

Customising & Creating Your Own Reports

• Understanding the GA4 Library to customise your GA4 experience and reports
• Using Collections to modify GA4's navigation options
• Creating Free Form, Funnel Exploration and Path Exploration reports

The session combines demos, discussions and interactive exercises to keep everyone engaged and "learning by doing", so we therefore recommend that everyone brings a laptop.

How we can help.

GA4 configuration.

Our specialists can ensure that all of your current Universal Analytics profiles, views and customisations are configured in new GA4 profiles.

Training sessions.

Your entire team can attend one of our one day courses at our Bedfordshire HQ. Set in a listed 18th century manor, in the midst of ninety-five acres of parkland, our training will be far more memorable and effective than any on-line course or webinar. Breakfast, lunch and all refreshments are included, plus the option to include a round of golf on-site.

Ongoing support.

Going forward, we can help with further GA4 customisation, data analysis and interpretation as well as our full range of digital services